When hiring a buyer’s agent, expect to see list-to-sales ratios within 90% to 99% in a buyer’s market; in a seller’s market: 100% to 105%. Again, these ratios are dependent on market value listings, and not all listings are market value. The agent should also agree to solely represent you and not represent other buyers who are competing for the same inventory. As a seller, you would like your agent to advertise weekly for you, perhaps do a little bit of targeted direct mail, send e-flyers, maybe produce four-color brochures, and present you with a marketing campaign designed specifically for you.
Strong repeat record of satisfied customersExtensive online marketingGood negotiation skillsAssertive, doesn’t take no for an answerStrong communicator.
Some agents do not listen very well. You want an agent who will listen to you and communicate with you. The best way to find out if the agent comprehends your desires is to ask the agent to repeat it back to you. At the time of writing, Elizabeth Weintraub, DRE # 00697006, is a Broker-Associate at Lyon Real Estate in Sacramento, California.
