On the other, you can’t always count on future returns to match past ones. Despite some consistent patterns, election years are no exception.

Election Years and Market Theories

According to the 2021 Dimensional Funds report, the market has been favorable overall in 20 of the 24 election years from 1928 to 2020, only showing negative returns four times. When you further examine the years between elections, however, it becomes apparent that year three of a president’s term is usually the strongest year for the market, followed by year four, then the second, and finally the first. This “Presidential Election Cycle Theory” was initially put forth by Yale Hirsch, the Stock Trader’s Almanac creator. It was furthered by Pepperdine professor Marshall Nickles, in a paper called “Presidential Elections and Stock Market Cycles,” which presented data showing that one profitable strategy would be to invest on October 1 of the second year of a presidential term, and sell on December 31 of year four. These studies have pointed out some significant trends, but that doesn’t mean they always hold.

Recent Election Examples

Recent history has particularly challenged these patterns. During the presidencies of Barack Obama and Donald Trump, these stock market theories did not hold up. In each of Obama’s terms, the first two years were more profitable than the third. For Trump, the first year was more profitable than the second, before a major surge in his third year, followed by the volatile markets of 2020. Investors trying to time the markets during these presidential terms did not match past market data. If you were to follow the theory that the fourth year of a term sees better returns than the first, the market in 2008 should have delivered better returns than it did in 2005, when George W. Bush started his second term as president, and the S&P 500 Index gained 4.9%. But 2008, a controversial election year, saw returns drop by 37.0%. If you had followed the theory and invested in the stock market from October 1, 2006, until December 31, 2008, your investments would have been down.

Numerous Factors Affect the Market

The problem with investing based on such data patterns is that it’s not a sound way to make investment decisions. It sounds exciting, and it fulfills a belief that many people have that there’s a way to “beat the market." But there’s no guarantee. There are too many other forces at work that affect market conditions. Furthermore, the underlying assumptions informing these theories might not hold up, either. They hold that the first year of a term sees a recently elected president working to fulfill campaign promises. The final two years are assumed to be consumed by campaigning and efforts to strengthen the economy. These assumptions may prove true in some cases, but not always. It might be better to invest in a less exciting but safer way, which involves understanding risk and return, diversifying, and buying low-cost index funds to own for the long term, no matter who wins the election. As noted economist and Nobel Prize winner Paul Samuelson put it, “As noted economist and Nobel Prize winner Paul Samuelson put it, “Investing should be more like watching paint dry or watching grass grow. If you want excitement, take $800 and go to Las Vegas.” 

Election Year Stock Market Returns

Here are the market results for the S&P 500 for every election year since 1928.