Determine how your business will be positioned in the market and your business’ place in the field. Know your target market; who they are, where they can be found, and the best way to entice them to your business. Decide how you want your business to be perceived and experienced in the marketplace. It is your brand. While you decide what you’re brand will be, how successful you are at creating the brand depends on your client and customers experience of your business. Complete a business plan. Consider the benefits and disadvantages of the available legal structure of your business entity could operate under and select the form of business that is best for you. Your options include sole proprietorship; partnership; limited liability corporation (LLC); C Corporation; or S Corporation. Most home business entrepreneurs start out as a sole proprietorship, but you need to know what the risks are before you do so. Obtain licenses, permits and zoning waivers as required by your city or county.
Establishing Your Business Identity
Once you’ve put in the foundation of your business, here are eight tasks to put your business into the world:
You Have Your Business Identity, Now What?
Once you’ve taken care of the above tasks, you have tools and materials to share your business with the world. At this point, it’s time to put them to use. Be sure to monitor how well they work because they’re part of building your reputation and brand. Like you, your business is a living, breathing thing, and requires care and nurturing to ensure its success.
